January second's Daily Drucker dealt with the future, but not as most business prognosticators or futurists might. As Drucker states it, "The important thing is to identify the 'future that has already happened...'"
The action point for the day is to identifying those trends in our market that have already happened, write about their longevity and their effect on our life and organization.
Over the past few years, and particularly in 2007 Software as a Service (Saas) has really broken out and has become a force in the software industry. The first large scale SaaS offering that really broke through to my consciousness was Salesforce.com, then for me came Basecamp from 37signals.com. Salesforce.com represented a high level enterprise offering, with a high level of complexity and expense. Basecamp brought software as a service home to us all.
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