Vita what?!? Vita Rara??? What is that you're asking.
Well, the story goes a little like this. Quite some time ago I heard this song by Jewel, an anthem, calling out to a generation. It posited a simple theorem:
Lend your voices only to sounds of freedom.
No longer lend your strength to that which you wish to be free from.
Fill your lives with love and bravery and you shall lead... a life uncommon.
The message of this song resonated with me. Such a simple and diginified call, one that made me think very hard about my life and what I was doing.
At the time I was working as a minority partner in a consulting firm. I thought I was working for my freedom and the freedom of everyone I worked with, but after several years I realized those dreams were not going to come true. I had not found the proper vehicle, and I needed to make a change.
Many were the evenings when I would ride home from work, under a dark star strewn sky, and I would hear the words of that song echoing in my head, "lend your voices only to sounds of freedom, no longer lend your strength to that which you wish to be free from..." Such potent and awesome sounds. I realized I was in a situation that I needed to be free from. My goals, life aspirations, and values were not those of my partners. I had to free myself, and stop giving them my life.
That's the background. I'll skip the details in the middle. Suffice it to say I left that job, took a very long motorcycle ride, blew out the cobwebs and realized I needed to chart my own path. I needed to work for myself, start a business and get on with life. I needed a name though, and that's where Vita Rara came from. It is the closest Latin translation I could find for Life Uncommon. Bonus was the domain name was available for the .com, .net, and .org domains. So, I registered them all. Started the business.
Since then I have adopted the name as my nom de Internet. It seems there are few folks running around with Latin phrases for handles on such things as discussion boards and other websites. It's nice to have a consistent handle almost everywhere I go. You should try out the Latin name space. It's pretty empty if you're looking for a handle or a domain name.